These days, finding sponsorship is the key to every racing effort. Believe me, I’ve been at this for quite a while now, and it isn’t easy.

In our latest video, we present an interesting case history: How Charle Kimball - who was diagnosed with diabetes - turned this negative into a positive, and earned sponsorship of his IndyCar program.

There’s a lot to learn from what Charlie has accomplished and just how he did it.

If you’re dreaming of landing that big sponsor who will take you to the top, I suggest you take a look.